It’s the Fall Season and trade show season is upon us.  Are you going to just blend into the walls of the convention center or hotel? Or would you prefer to make a splash and know that your customers, partners and prospective ones know you are there? Corporate swag, or branded merchandise, is a powerful tool and is a great way to make this happen.

It's not just about the t-shirt, water bottle or pad and pen. Branded swag is about driving both employee engagement and customer loyalty. But not everyone understands the value of providing corporate branded merchandise to their employees and customers. Want to make the case for spending a little on things your employees and customers love and want? Here are some thoughts to share with your boss.